Breakaway Analytic was founded with a simple belief: sponsorship deserves better measurement.

Every year, brands invest millions in sport to build awareness, strengthen their reputation and connect with passionate communities. Yet, understanding the true value of that investment remains surprisingly difficult. Traditional reporting often focuses on visibility alone, leaving brands with little insight into the actual impact of their sponsorship strategy.

Breakaway Analytic was created to change that.

Born in Belgium – a country where cycling is more than a sport, it's part of our culture – we combine a passion for sport with a data-driven approach to sponsorship measurement. Our mission is to transform broadcast exposure into meaningful business intelligence, helping brands and teams better understand the return on their investments.

Our proprietary analytics framework goes beyond simple screen time. We analyse sponsorship through multiple dimensions, including visibility, audience reach, exposure quality and estimated media value, providing actionable insights rather than just statistics.

Although our journey begins in professional cycling, our ambition reaches far beyond it. Breakaway Analytic is designed as a sports intelligence company, with the long-term vision of bringing the same analytical standards to endurance sports, motorsport, football and many other disciplines.

Whether you are a global sponsor, a professional team, a rights holder or an emerging brand looking to evaluate your sponsorship performance, our goal remains the same: to provide independent, transparent and decision-oriented analytics that help you invest smarter.

We believe every sponsorship tells a story.

Our mission is to measure it.