Our metrics - what is measured?

Graphiques à barres, lignes et diagrammes circulaires analysés à travers une loupe.

Visibility metrics (All packages):

  • Total screen time

  • Premium exposure time

  • Top exposure moment(s)

  • Number of appearances

  • Number of premium appearances

  • Share of voice

Investment metrics (Silver & gold packages)

  • Audience-weighted exposure

  • Quality Exposure Score / Visibility Index

  • Estimated media value

  • Breakaway score - competitor ranking (gold package only)